Organizational Research/Best Practice Studies

We help you utilize internal resources and departments to optimize product development and/or revenue opportunities. MarketSense has conducted several studies of organizational behavior and departmental structures in preparation for commercial launch or as a way to enhance product success. This has evolved into “Best Practice” studies (If want to know how your industry peers handle an issue or what it takes to run a “Best in Practice” department or organization?), case studies, scientific consensus and teamwork assessments.

Practical Strategic Planning

Strategic planning can be overwhelming and inconclusive. MarketSense offers clients an external and fresh perspective that combines the best of academic literature with a well-defined process. We collect information from structured workshops and interviews to derive several strategic initiatives. These initiatives are used to design an operational plan with measurable objectives. We tailor our approach to the needs of your organization. Some elements of the process may be:

• A presentation on strategic planning
• Facilitation of internal workshops/interviews
• Structured worksheets and a team approach to data collection
• Interviews with outside experts and thought leaders
• Development of four to five strategic initiatives
• Consensus on measurable objectives
• Assistance with an operational plan