MarketSense maintains a presence at leading licensing and trade conferences. This includes presenting at Licensing Executives Society (LES) Meetings, Pharmaceutical Licensing Conferences, Pharmaceutical Product Acquisitions and Divestiture Conference, Medical Marketing Association National Conference and Drug Delivery Partnerships Annual Meeting.

Ms. Cicero, President of MarketSense, currently teaches the Strategy section of the LES Professional Development Series (PDS) and developed questions for the Certified Licensing Professionals (CLP) exam.  In addition, she has been actively involved with academia and has been a part-time lecturer and guest speaker at Northeasterns’s Graduate School of Business.

Here is a listing of some of the presentations, panels and workshops that have been given at conferences:  

“The Selling and Buying of Products and Companies:  A 360º View”

“Getting a Deal Done with J&J:   What you need to know”

“Presenting the Business Case for Drug Delivery Partnering: Essential Presentation and Marketing Skills”

“Marketing your Technology, Portfolio and Company to Big Pharma:  Essential Business Development and Presentation Skills for Biotech Companies”

“Co-Promotion Deals: The Latest Trends, Issues and Success Factors”

“Tips and Traps for Business Development and Life Cycle Management”

“The ‘How Tos’ of Licensing Evaluations”

“How to Develop an Aggressive Out-Licensing Strategy”

“Licensing Primers 1 and 2”