Market research is critical to assessing and understanding opportunities. We approach market research in a phased and rigorous manner, beginning with secondary data collection and analysis before moving to the more costly and involved qualitative or quantitative primary research. Secondary data collection provides a solid database, even if primary research isn’t conducted, and it ensures the answers being sought with primary research haven’t already been answered. It also enhances the quality of later primary research because you know the questions that need to be asked, how to ask them and who to direct them to.

We specialize in qualitative and exploratory market research such as thought leader interviews and focus groups. We have access to thought leaders across many therapeutic areas and know how to reach the right physicians for a balanced perspective. We have developed a customized methodology for conducting focus groups because many clients don’t have the resources or the time to invest in costly quantitative survey work. Our focus groups are designed to provide directional quantifiable insights and explanatory verbatims.

Whatever the research technique or the customer audience, we will design, structure and execute your research so that you get the answers you need within your timing and budget framework. We have extensive training and hands-on experience, and when needed, we partner exclusively with two leading providers of market research services for recruitment and internet surveys to assure a top quality research effort.

Our market research services include the following:

Contact us today and we will be glad to provide you with a Proposal!